Changes in consumer behaviour as well as the retail market maturity have impact on the evolution of retail schemes. Shopping centres pay great attention to innovation and the expansion of their offer and they thus become an important hub of social life, combining entertainment, culture, education, modern technologies and leisure. This process will intensify over the years and will be influenced by the style and pace of life: consumer needs continue to grow and shopping centres have to adapt in order to meet the challenge.
Agata Czarnecka, Associate Director, Research and Consultancy, CBRE
Associate Director, Marketing & Communication CBRE